The essential agriculture marketing strategy for your business

The essential agriculture marketing strategy for your business

The agricultural marketing strategy is a mix of marketing and business strategy that is essential for the success of any farm business. It encompasses all the different aspects of your business, from communicating with your customers to making sure you sell at a price point that will attract new customers. The more you understand about agriculture marketing strategy, the better agriculture business you will have. 

By contrast, businesses often overlook agriculture marketing because it does not seem like an essential part of the process. But this could not be further from the truth. It is one of the most important aspects of any successful agricultural business because it is responsible for attracting new customers and keeping old ones happy. Well, the marketing of agricultural commodities transfers ownership or possession from the producer to the consumer. In other words, it is the process of getting food from the farm to our table. 

Marketing agriculture can help them boost farmer crop production. For example, if a farmer knows that a specific type of seed will produce better quality vegetables than another type of seed, they will be more likely to buy and plant it in their fields. Moreover, the importance of agriculture marketing is not limited to selling priority products. Following are some points of the advantages of agriculture marketing for you:

  1. Agricultural marketing systems have evolved to optimize resource use and output management. By understanding the market conditions and the customer's wants, producers can create products that meet customer needs and expectations while conserving resources. 

  2. Agricultural marketing can broaden your audiences and selling channel. It has become increasingly efficient due to technological advancements and the globalization of the marketplace for promotion and distribution. The systems now in place allow for precise customer needs and preferences analysis. 

  3. The efficient marketing system helps the farmers plan their production according to the economy's needs. A marketing system is a tool that allows farmers to sell their products in the right place at the right time and price.

  4. Agriculture marketing reinforces business and brand reputation. It can help enterprises to create and maintain a good reputation, which translates into increased sales. Also, it strengthens business relationships by building trust with customers and suppliers.

Read also: Agriculture business ideas and tips to start.

Types of agricultural marketing

After going through a long planting process, the harvest is not directly sold by farmers. They must continue to choose superior quality crops. But they can still sell the quality of the harvest to the middle and lower market. Several types of agricultural marketing can support farmers in marketing their products and are usually can find in your areas. 

  • Wholesale market

Wholesale is a channel of distribution where large quantities of goods are sold to retailers, industrial, commercial, or other professional businesses that are not the end consumers. It is a distribution channel in which the goods are produced in large quantities and sold directly to consumers rather than through a retailer.

  • Retail market 

Agri-centric retail, or stores that specialize in selling products associated with the agricultural industry, are becoming increasingly popular. The reason is simple: rural areas continue to grow, and as they do, so too does the farm sector. Malls must be set up expressly to cater to agri-centric retail businesses' needs to capitalize on the growth. 

  • Terminal market

Agriculture is one of the most critical sectors of the global economy. The terminal market is the leading site, often in a metropolitan area, that serves as an assembly and trading place for commodities. Terminal markets for agricultural commodities are usually at or near major transportation hubs. These markets allow farmers to sell their products to local and international buyers.

Characteristics of agricultural marketing

Vegetable is a perishable product

Agricultural goods possess specific characteristics not found in any other industry's products. The farmer, who is a producer and a merchant, must know the markets for all his products. Also, the farmer must be thoroughly acquainted with the wants of his customers. Here is why agriculture marketing is quite challenging due to some farming characteristics:

  1. Agricultural goods are quickly perishable.

  2. Agriculture is dependent on the monsoon.

  3. Agricultural products tend to be bulky, and their weight and volume are higher than their value. 

  4. Specific crop production requires adequate processing facilities before they consume to end consumers. 

Tips for leveraging your agriculture marketing 

Agriculture marketing can be a powerful tool for businesses of all sizes. However, it can be challenging to know where to start. This guide will provide tips on how to leverage your agriculture marketing.

  1. You can create a successful campaign by creating a marketing plan based on your target market and product.

  2. You can also hold farm tours, create brochures, and create videos to showcase your product.

  3. Try omnichannel marketing, especially on social media. You can use print and online advertising, form partnerships with other businesses, and develop social media campaigns. 

  4. Keep the focus on your quality product and customer satisfaction. 

It's a wrap! Whether you are a farmer selling directly to customers or selling your crops to stores and restaurants, you need to plan how you will get your product to market. Hence, a solid agricultural marketing strategy is essential to ensure farmers can meet crop production demand.

Posted by : Nurhayati

Published At : 20/09/2022 06:29:44


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