Could regenerative agriculture fulfill life balance customer behavior?

The reason regenerative agriculture can support new lifestyles and meet food demands

The regenerative agriculture movement has been gaining traction to address global food, customer life balance, and sustainability issues. It has also been recognized for improving the quality of life in rural areas by providing a sustainable alternative to the conventional agricultural system.


In the meantime, consumers' preferences significantly impact the food industry and food demand. For instance, increasing awareness of healthy eating has dramatically impacted the food industry. And rising demand for less fat and sugar products and boosting sales of organic and healthy products. In turn, it has significantly impacted the economy, promoting the development of the sustainable agriculture industry. It is because more people demand organic and healthy products, encouraging farmers to switch to more sustainable agriculture methods.

This new customer lifestyle is also correlated with food security. As we know, a significant portion of the world's population now relies on agriculture as a primary nutrition source. Unfortunately, some current agricultural practices have led to soil degradation, decreased crop yields, and dependence on a finite supply of arable land. The only long-term solution to food security is to increase the productivity of existing farmland. However, it is not a realistic option for many small-scale farmers. Then, could regenerative agriculture fulfill life balance customer behavior? Also, how does regenerative agriculture ensure food security? 

Read also: What is food security in agriculture?

Regenerative vs. Sustainable Agriculture

Much talk has been about regenerative and sustainable agriculture in the past few years. But what do these terms mean? And what are the similarities and differences between these two approaches to farming? According to their definition, let's find out the differences between regenerative and sustainable agriculture. 

Regenerative agriculture is an approach to agriculture that rebuilds degraded ecosystems. It could help us to create a more sustainable and equitable food system. It could also improve water management and promote agroforestry to address some of the food system's most pressing issues today. For example, regenerative agriculture has improved resource management and biodiversity in degraded ecosystems.

It is different from sustainable agriculture because it has a holistic view of how all aspects of the farm system affect one another. On the other hand, sustainable agriculture focuses on using economically efficient and environmentally sound practices concerning their impact on soil fertility and crop yields.

While regenerative and sustainable agriculture may sound distinctly different, they are very similar. Both practices seek to create a more sustainable food system. They differ in how they view sustainability and production, but both are positive developments for our food system.

The four regenerative agricultural practices

Agriculture is the backbone of every civilization. It is how we feed ourselves and our livestock. But as the world's population continues to grow, we are putting more and more pressure on our agricultural systems. That is why it is more important than ever to adopt regenerative farming practices that will help to heal and revitalize our land. So, what exactly are regenerative agricultural practices? Here are four leading regenerative farming practices: 

  1. Cover cropping and rotation farming method.

  2. Compost organic to decline soil degradation due to chemical fertilizer.

  3. Use regenerative grazing management for livestock.

  4. Continual live plant and root. 

How does regenerative agriculture fulfill life balance customer behavior?

The demand for food produced in a way that is environmentally and socially responsible is on the rise. More and more people are interested in knowing where their food comes from and how it is produced. They are also concerned about the environment's health and animal welfare. And this is the biggest reason regenerative agriculture can support new lifestyles and meet food demands. 

Give a transparency 

Diet lifestyle makes people very selective in choosing food ingredients. 2% want to know the whole list of ingredients, while 53% want to know what elements were utilized. Some food companies are also campaigning to make their food or beverage management processes more organic. Regenerative agriculture systems can assist companies in providing a transparent process of food for customers. Therefore, people can easily find the food information they need to support their diet or lifestyle by eating organic food.

company branding for regenerative agriculture

Company branding

It's no secret that big brands significantly impact how we farm. And now, some of those brands are starting to use their power to make a positive change. Recently, several big brands have announced that they will source their products from farmers who engage in sustainable agriculture practices. It is a big win for sustainable farmers, who have long struggled to compete with conventional farmers.

These brands include Walmart, General Mills, Nestle, and Unilever. And they are not just sourcing sustainable products but also investing in sustainability initiatives, like water conservation and renewable energy. It is a huge step forward in the fight against climate change, thanks to big brands' power.

Improve health and wellness branding

While regenerative agriculture is most well known for helping to conserve soils and water, many people now realize its potential to help build a more resilient food system. Research has shown that regenerative agriculture can help make strong and healthy soil, prevent soil erosion, improve water quality, and reduce pollution resulting from animal waste and fertilizer applications. Moreover, regenerative agriculture can improve health and wellness branding in society. 

Looking at regenerative agriculture's environmental and technology to improve? Leading AgriTech companies like Avirtech have developed drones and IoT systems to secure innovative farming processes.

Posted by : Nurhayati

Published At : 30/08/2022 02:21:49


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